A chief raison d’être for Genki-Do was the dissemination of evidence-based knowledge to the broader population. It’s mission is to use information to empower the public towards making better health choices and to assist them in moving closer to their objectives, whatever they may be.
I have blogged previously about the Environmental Working Group, with relation to reports they had published regarding sun-care and personal care products. However, today I’d like to step off the pulpit and place the power of information into the reader’s hands! Thus, without further ado – I give you
Launched in 2004, it is a vast repository of online safety profiles for cosmetics and personal care products. This resource will provide you with easy-to-navigate safety ratings for a range of products and ingredients on the market. The EWG have developed a hazard rating ranging from 0 (low concern) to 10 (high concern), which reflects known and suspected hazards associated with the ingredients found in products ranging from nail polish to shampoo.
Impressively, Skin Deep contains information and online safety assessments for 79,081 products, covering 2,897 brands.
Note – Currently, only nine ingredients found within these products are rates 0 (with robust data availability). These are: Avena Sativa (Oat) Kernel Meal, Blue Green Algae, Cellulose, Colloidal Oatmeal, Honey, Sea Salt, Sodium Chloride, Sucrose and Water.
This sparse number should speak volumes about the nature of the substances found in the vast majority of cosmetics / personal care products, and should encourage consumers to seek natural alternatives when they can. When in doubt just revert to the catch-cry of the Paleo movement; ‘What would Grok do?’
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